The real-time visual interface of WD SmartWare software gives users a reassuring view of their backup as it happens.
When the My Passport Essential drive is plugged in for the first time, the simple and intuitive first backup process launches automatically.
And while 70 percent of consumers back up their content, the majority of these people are using manual, cumbersome methods such as copying and pasting to multiple CDs and DVDs, and less than 18 percent use software that automatically and continuously backs up their content. broadband household currently has over 120 gigabytes (GB) of digital media and files, which is expected to grow to over 1 terabyte (TB) of data by 2013. Available now at select retailers and the WD online store (), the new My Passport Essential and My Passport for Mac drives are offered in capacities ranging from 320 GB to 1 TB and come in a range of colors including Pacific Blue, Real Red, Cool Silver and Midnight Black.Īccording to research firm Parks Associates, the average U.S.
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The new portable drives with WD SmartWare software visually present consumers’ data in a control center, providing them peace of mind that their precious photos, videos and files are securely protected. The new My Passport drives are more than 20 percent smaller than the previous generation My Passport. WD®, the world’s leader in external storage solutions, introduced its smaller, smarter and more secure My Passport™ Essential™ and My Passport for Mac® ultra-portable external hard drives featuring WD’s new WD SmartWare™ software and equipped with hardware-based encryption.
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